When it comes to skincare, few brands capture the essence of tradition and modern science like Beauty of Joseon. Inspired by the elegant and minimal beauty rituals of Korea’s Joseon Dynasty, this cult-favorite brand blends herbal wisdom with clean, effective formulas tailored for modern-day skin concerns. As Korean skincare continues to dominate global beauty trends, Beauty of Joseon stands out for its dedication to history, gentle ingredients, and radiant results.
Whether you’re just stepping into the world of K-beauty or you’re a seasoned skincare enthusiast, understanding the philosophy and science behind this brand could completely transform your skincare journey. In this article, we’ll explore what makes Beauty of Joseon so unique, highlight must-try products, and give you actionable tips to integrate this brand into your daily routine. Let’s dive into the glow of the past, made perfect for the present.
The Heritage Behind Beauty of Joseon
Inspired by the Joseon Dynasty
The Joseon Dynasty (1392–1910) was an era where beauty was defined by simplicity, inner health, and the glow of well-cared-for skin. Instead of layers of makeup, noblewomen in the Joseon period focused on maintaining their natural complexion using hanbang ingredients—traditional Korean herbal medicine.
Beauty of Joseon revives this philosophy by formulating products based on historical texts such as “Gyuhap Chongseo,” a Joseon-era guide to women’s daily life. Their mission? To create clean, minimalist skincare that echoes timeless rituals while delivering visible, real-world results.
Why Tradition Matters in Modern Skincare
In today’s fast-paced beauty market, traditional wisdom is often overshadowed by trend-based products. However, Beauty of Joseon proves that ancient remedies can still work wonders. With ingredients like ginseng, rice water, and green plum, the brand taps into the natural power of centuries-old skincare secrets that continue to nourish and restore.
Star Ingredients That Make a Difference
Ginseng: The Anti-Aging Powerhouse
Ginseng is a revered herbal remedy used for centuries in Asia. In skincare, it helps stimulate circulation, improve elasticity, and boost collagen production. Beauty of Joseon’s Ginseng Essence Water and Revive Eye Serum both feature ginseng as a hero ingredient for smoothing fine lines and plumping tired skin.
Rice Water: The Glow Booster
Used traditionally by Korean women to brighten the skin, rice water is rich in amino acids and antioxidants. It hydrates, softens, and leaves the skin with a dewy finish. Products like the Glow Deep Serum: Rice + Alpha-Arbutin are perfect for brightening dull or uneven complexions.
Green Plum: Gentle Yet Effective Exfoliation
A lesser-known but powerful fruit, green plum contains natural AHAs and antioxidants. Beauty of Joseon’s Green Plum Refreshing Cleanser gently exfoliates while soothing irritated skin, making it ideal for daily use even on sensitive skin types.
Must-Try Products from Beauty of Joseon
1. Glow Serum: Propolis + Niacinamide
This cult-favorite serum balances oil production, minimizes pores, and brightens the skin tone. Propolis is anti-inflammatory, while niacinamide strengthens the skin barrier and reduces redness. It’s a great choice for acne-prone or combination skin types.
2. Relief Sun: Rice + Probiotics SPF50+ PA++++
Possibly one of the brand’s most viral products, this sunscreen offers strong UV protection with a feather-light finish. Enriched with rice extract and probiotics, it nourishes as it protects, without leaving a white cast.
3. Dynasty Cream
A rich yet non-greasy moisturizer that locks in hydration and boosts elasticity. Featuring a blend of rice bran water, ginseng root water, and niacinamide, it’s a luxurious final step in your nighttime routine.
4. Ginseng Cleansing Oil
An often-overlooked gem, this gentle oil cleanser effectively removes makeup and SPF without stripping the skin. The ginseng infusion adds antioxidant benefits while leaving the skin soft and fresh.
How to Build a Routine with Beauty of Joseon Products
Step 1: Start with a Clean Canvas
Begin with the Green Plum Refreshing Cleanser or the Ginseng Cleansing Oil, depending on whether you need a deep oil cleanse or a light morning refresh. These cleansers are gentle yet thorough, making them suitable for both AM and PM routines.
Step 2: Apply a Treatment Serum
Use the Glow Deep Serum or Glow Serum depending on your skin concern. For brightening and dark spots, go with rice and alpha-arbutin. For breakouts or oily skin, opt for the propolis and niacinamide combo.
Step 3: Lock in Hydration
Follow up with the Dynasty Cream, especially at night. Its thick consistency helps seal in the goodness and works overnight to restore suppleness and elasticity.
Step 4: Don’t Skip Sunscreen
In the morning, always finish with Relief Sun: Rice + Probiotics. It’s not just protective but also nourishing, replacing the need for a heavy moisturizer or makeup primer.
What Makes Beauty of Joseon Stand Out?
Clean Beauty Standards
Beauty of Joseon is committed to clean, cruelty-free skincare. Their formulations avoid harsh chemicals, synthetic fragrances, and unnecessary fillers. This makes them perfect for sensitive skin and conscious consumers alike.
Affordable Luxury
Despite their high-quality ingredients and elegant packaging, the brand remains affordably priced. Most products fall within the $15–$25 range, making them accessible without compromising on results.
Aesthetically Pleasing Packaging
The minimalist, muted packaging not only pays homage to traditional Korean aesthetics but also looks beautiful on any vanity. Simplicity and elegance define both the product and its design.
Real Reviews, Real Results
Many users rave about the improvements they see after using Beauty of Joseon products. Common praise includes:
- Brighter, more even-toned skin
- Reduced breakouts and inflammation
- Stronger skin barrier
- Long-lasting hydration without heaviness
Beauty influencers and dermatologists alike have commended the brand’s ability to marry tradition with clinical effectiveness, placing it among the top-rated K-beauty brands today.
Conclusion: Time-Tested Beauty, Reimagined
Beauty of Joseon isn’t just another skincare brand—it’s a journey back in time with modern sensibilities. Its commitment to tradition, clean beauty, and visible results makes it a must-have for anyone seeking radiant, healthy skin. Whether you’re building a new skincare routine or just adding a few key pieces, their thoughtfully formulated products can help you glow with confidence.
Have you tried Beauty of Joseon products yet? Share your favorites or skincare tips in the comments below—let’s build a radiant community together!
FAQs About Beauty of Joseon
Q1: Is Beauty of Joseon suitable for sensitive skin?
Yes, their formulas are free from harsh chemicals and artificial fragrances, making them ideal for sensitive or reactive skin.
Q2: Can I use Beauty of Joseon products with other skincare brands?
Absolutely. Their ingredients are gentle and versatile, so they layer well with most other brands and active ingredients.
Q3: Is the Beauty of Joseon sunscreen reef-safe?
Yes, the Relief Sun SPF is made without reef-harming ingredients like oxybenzone or octinoxate, making it a safer choice for marine life.
Q4: Where can I buy Beauty of Joseon products?
You can find them on platforms like YesStyle, Stylevana, Amazon, and some major beauty retailers like Soko Glam and Olive Young.
Q5: How long do their products last after opening?
Most products are good for 12 months after opening, but it’s always best to check the label and store them in a cool, dry place.
