If you’ve ever noticed your blonde, silver, or highlighted hair taking on an unwanted brassy or yellow tone, you’re not alone. Many people with light-colored hair experience this issue due to various factors like sun exposure, hard water, or even heat styling. The solution? Purple shampoo. This miracle product helps neutralize those warm, brassy hues, restoring your hair’s cool, vibrant tone. But with so many options on the market, how do you choose the best purple shampoo for your specific needs?
In this article, we’ll break down how purple shampoo works, share tips for using it effectively, and reveal our top expert-approved picks for different hair types and goals. Whether you’re a platinum blonde, a silver fox, or a balayage beauty, you’ll find the right product to keep your color fresh and salon-worthy.
What Does Purple Shampoo Do?
Purple shampoo is a specially formulated hair cleanser infused with violet pigments. These pigments counteract yellow and orange tones on the color wheel, making it perfect for maintaining cooler hair shades. When used correctly, it helps tone and refresh lightened hair between salon visits.
The reason it’s effective comes down to color theory. Purple is opposite yellow on the color wheel, so it cancels out those unwanted brassy tones. The result? Brighter, cooler-looking hair with minimal effort.
How Often Should You Use Purple Shampoo?
The frequency depends on your hair type and how brassy your hair tends to get. For most people, using it 1–2 times per week is sufficient. However, overuse can lead to overly ashy or even purple-tinted hair. If you’re new to using purple shampoo, start slow and adjust as needed.
If your hair is extremely dry or porous, consider alternating with a moisturizing shampoo to avoid drying out your strands. Pairing it with a hydrating conditioner or hair mask will also help keep your hair soft and manageable.
Best Purple Shampoo for Blondes
Fanola No Yellow Shampoo
A cult favorite among blondes, this Italian-made shampoo packs a punch with deep violet pigments. It’s especially good for platinum blondes or anyone battling severe brassiness. Just be careful not to leave it on too long—it’s powerful.
Joico Color Balance Purple Shampoo
This one is ideal for blondes who want a gentle yet effective toner. It not only neutralizes yellow but also helps strengthen hair thanks to its multi-spectrum defense complex. It’s safe for daily use if needed.
Best Purple Shampoo for Silver and Gray Hair
Matrix Total Results So Silver Shampoo
Formulated specifically for gray, silver, and white hair, this shampoo boosts brightness while eliminating dull yellow tones. It has a luxurious scent and a conditioning finish that won’t dry out your hair.
Redken Color Extend Graydiant
This toning shampoo not only removes brass but also strengthens aging hair. It’s a great choice for mature users who want to maintain vibrant silver strands with a smooth, youthful look.
Best Purple Shampoo for Highlights and Balayage
Amika Bust Your Brass Cool Blonde Shampoo
Gentle yet effective, this shampoo is a go-to for highlighted or balayaged hair. It contains natural extracts and is sulfate-free, making it perfect for color-treated strands. Bonus: it smells amazing.
L’Oréal EverPure Brass Toning Purple Shampoo
Affordable and salon-quality, this purple shampoo is great for enhancing blonde and highlighted hair. Its botanical ingredients and UV filters help protect hair from future fading.
Tips for Getting the Most Out of Purple Shampoo
Apply to Damp, Not Soaking Wet, Hair
For better absorption of the purple pigments, towel-dry your hair slightly before applying the shampoo. This helps it cling better to the strands.
Leave It On for a Few Minutes
Don’t rinse it out immediately. Let it sit for 3–5 minutes (or follow the product instructions) to allow the pigments to do their job.
Use Gloves to Avoid Staining
The pigments can stain your hands or nails, so wearing gloves during application is a good idea—especially with highly pigmented formulas.
Follow With a Nourishing Conditioner
Purple shampoos can be drying, so always follow up with a conditioner or hair mask that suits your hair type. Look for ones rich in keratin, argan oil, or coconut oil.
Conclusion
Purple shampoo is a must-have in the haircare routine of anyone with blonde, silver, or highlighted hair. It’s an easy, at-home solution to brassiness and yellowing that doesn’t require a salon visit. Whether you need something strong and quick or gentle and hydrating, there’s a product out there that will fit your needs.
So, which purple shampoo are you excited to try? Let us know your go-to favorite in the comments or share your experience with a new one—you might help someone else discover their perfect match!
FAQs
How long should I leave purple shampoo in my hair?
Generally, leave it on for 3 to 5 minutes. Always check the product label for specific instructions, as some formulas are more intense than others.
Can I use purple shampoo every day?
It’s not recommended for daily use as it can dry out your hair. Once or twice a week is usually enough to maintain color.
Will purple shampoo stain my hair purple?
Only if left on too long or if your hair is very porous. Do a patch test or start with a short leave-in time to be safe.
Can brunettes use purple shampoo?
Yes, especially brunettes with highlights or balayage. It can help keep lighter tones bright and reduce brassiness.
What’s the difference between blue and purple shampoo?
Blue shampoo is best for neutralizing orange tones in brunette hair, while purple shampoo targets yellow tones in lighter hair.
